In this day of data-ubiquity, negative online reviews can be deadly for small and medium sized businesses. And yet there are some out there who get a perverse pleasure from posting random or undeserved negative reviews. This is especially problematic for small and medium-sized businesses who may not have the resources to combat these trolls. …
The Need for a Marketing Plan We’ve all heard the saying “if you don’t have a plan, then you plan to fail.” While it’s not my favorite saying, it bears some credibility when it comes to your Marketing strategy. Without a conscious marketing plan it can be easy to get swept along by one of …
The Five Constant Factors Sun Tzu’s “Five Constant Factors” lends itself to an application in modern business competition. Understanding and leveraging these factors can help firms maintain their existing competitive advantages as well as grow those advantages as they expand into new markets. In the opening passages of Sun Tzu’s classic The Art of War, …
I’ve had the opportunity to do some thinking about SWOT analyses lately. When I was working through my undergraduate program (and even now in my MBA program) SWOT analyses are often necessary for completing a project. With that in mind, I decided to write up a brief explanation of what a SWOT analysis is, what …
Updated 3/31/18 This blog post is part of a series where I chronicle my advancement through WGU’s Bachelor of Science, Business – Information Technology Management degree. It includes detailed reports on my study methods and strategies as well as occasional tips and tricks. To see all entries in this series, click the “WGU” link under …
This blog post is part of a series where I chronicle my advancement through WGU’s Bachelor of Science, Business – Information Technology Management degree. It includes detailed reports on my study methods and strategies as well as occasional tips and tricks. To see all entries in this series, click the “WGU” link under “Categories” on …
This blog post is part of a series where I chronicle my advancement through WGU’s Bachelor of Science, Business – Information Technology Management degree. It includes detailed reports on my study methods and strategies as well as occasional tips and tricks. To see all entries in this series, click the “WGU” link under “Categories” on …