Sun Tzu and Competitive Advantage

The Five Constant Factors Sun Tzu’s “Five Constant Factors” lends itself to an application in modern business competition. Understanding and leveraging these factors can help firms maintain their existing competitive advantages as well as grow those advantages as they expand into new markets. In the opening passages of Sun Tzu’s classic The Art of War, …

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The Basics of SWOT Analysis

I’ve had the opportunity to do some thinking about SWOT analyses lately. When I was working through my undergraduate program (and even now in my MBA program) SWOT analyses are often necessary for completing a project. With that in mind, I decided to write up a brief explanation of what a SWOT analysis is, what …

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BS Business Management Capstone (5 Days)

Updated 3/31/18 This blog post is part of a series where I chronicle my advancement through WGU’s Bachelor of Science, Business – Information Technology Management degree. It includes detailed reports on my study methods and strategies as well as occasional tips and tricks. To see all entries in this series, click the “WGU” link under …

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Marketing Applications (5 Days)

This blog post is part of a series where I chronicle my advancement through WGU’s Bachelor of Science, Business – Information Technology Management degree. It includes detailed reports on my study methods and strategies as well as occasional tips and tricks. To see all entries in this series, click the “WGU” link under “Categories” on …

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Marketing Fundamentals (6 Days)

This blog post is part of a series where I chronicle my advancement through WGU’s Bachelor of Science, Business – Information Technology Management degree. It includes detailed reports on my study methods and strategies as well as occasional tips and tricks. To see all entries in this series, click the “WGU” link under “Categories” on …

Read moreMarketing Fundamentals (6 Days)